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| Posting Information |
| Pella Corporation
Marketing Communications Specialist
Pella, IA |
| About Pella |
| Pella Corporation is seeking a motivated person to fill a Marketing Communication Specialist in Pella, IA.
Pella Corporation is well respected in the window and door industry and provides an extensive portfolio of products to meet customer needs. As a family-owned company, Pella has been producing innovative, quality products since 1925. Consistently rated high in customer satisfaction, the company is committed to Creating a Better View for customers and team members. Pella has been recognized eight times as a "100 Best Company to Work for" by FORTUNE magazine.
Be part of a winning team that emphasizes professional growth and development. A window of opportunity is open for individuals seeking meaningful careers with a strong, people-focused company headquartered in the nation's heartland: Pella, Iowa! |
| Position Summary |
| Facilitates, standardizes and integrates the development of marketing communications (segment-specific content, creative, and marketing materials) consistent with Pella¿s Brand Standards for Pella¿s segments, products and channels (Pella¿s Direct Sales Network and/or National Accounts). Works with media/advertising agency partners, distribution channel partners, Pella¿s marketing department personnel, and outside suppliers to integrate/achieve corporate marketing goals. |
| Essential Job Responsibilities |
| Responsible for the identification, development and implementation of communications, programs, policies and procedures, which support total customer satisfaction, both internally and externally, where applicable in relation to this position.
Develops strong working relationships with Pella¿s Brand/Segment/Product Teams to help support their three-year marketing plans and achieve goals. Annually assist in development of comprehensive advertising/marketing plans and sales promotion programs and materials. Develops and fosters strong working relationships with internal personnel, agency partners, suppliers and channel partners to stimulate creative thinking, maximize integration and effectiveness. Some travel required to build and maintain said relationships and acquire location video/photography.
Marketing Materials: Lead the development, coordination and fulfillment of advertising/marketing materials including content development for all segments/touch points (website(s), literature and collateral, promotions, sales tools, videos, photography, videos, point-of-purchase, trade show and showroom displays, audiovisual programs, wearables and other sales aids). Supports management of overall offering and consolidate efforts wherever possible. Manage and direct agencies in the production of sales and marketing materials to meet appropriate deadlines. Work with Pella¿s legal department to ensure legal approval on all messaging and claims. Communicates and integrates approved content into other mediums as needed (websites/digital, literature, advertising, videos, etc.) Assists in the development and implementation of processes to improve content and creative development of all materials and incorporate metrics to track results as needed.
Digital Focus: Lead/Support the development and execution of digital sales and marketing plans for websites, social media, emails, e-newsletters, video, sales tools, social media, etc. Partner with the Marketing Communications Digital Team and agency partners to tailor content and creative design for this medium. Support efforts to measure, analyze, and optimize digital solutions to build audience, engagement, leads, and retention. Identify opportunities to evolve digital tools to include dynamic content that maximizes search engine optimization (SEO) and delivers on business objectives. Ensure consistent customer experiences across online, offline and multiple digital platforms.
Writing, Editing and Creative Requirements: Ability to direct the development of content for each audience (segmentation); write briefs to direct agency partners; proof copy and provide detailed revisions and/or write replacement copy for all marketing communications as defined above. Creative aptitude with the ability to review creative executions and provide detailed creative feedback to agency partners. An understanding of basic graphic design principles is desired.
Assists in the preparation and management of budgets as assigned. Reviews and assigns vendor invoices and journal entries for processing.
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
LANGUAGE SKILLS
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
COMPUTER SKILLS
Word, Excel, and PowerPoint. Basic knowledge of industry graphics programs such as Adobe PhotoShop, Illustrator , Acrobat and InDesign desired but not required.
CERTIFICATES, LICENSES, REGISTRATIONS
None required.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate. |
| Education & Work Experience |
| Bachelor's degree (B. A./B.S.) from four-year college or university; three years related experience and/or training; or equivalent combination of education and experience. |
| Qualifications |
| To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. |
| Conditions of Employment |
| Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment. Pre-offer background check and post-offer drug screen required. Pella participates in E- Verify. Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. |
| Equal Employment Opportunity |
| Pella Corporation provides a working environment free of discrimination and harassment. Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law. |
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